90-Day Marketing Plan (high-level example)
STORY & VALUES
PEOPLE FIRST, PATIENTS & DOCTORS SECOND
Knowledge, Community, Confidence
MARKETING SEGMENTS
V.1 | Patients | Medical Professionals | Care Givers & Loved Ones |
Demographics | |||
Interests & Motivations | |||
Acquisition Channels | |||
Conversion Pages |
MONTH 1
UI/UX
Simplify paths to conversion• HP Example
• Product Page Example + Medical & Caregivers
• MP Section Example
• CG Section Example
MONTH 2
UI/UX
Simplify paths to conversion• HP Example
• Product Page Example + Medical & Caregivers
• MP Section Example
• CG Section Example
MONTH 3
UI/UX
Simplify paths to conversion• HP Example
• Product Page Example + Medical & Caregivers
• MP Section Example
• CG Section Example
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